Reliance's Fashion Venture with Alia Bhatt's Ed-a-Mamma

Reliance Joins Hands with Alia Bhatt's Ed-a-Mamma

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Reliance Retail Ventures (RRVL) and Alia Bhatt's sustainable fashion brand, Ed-a-Mamma, announce a joint venture

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RRVL acquires a 51% stake in Ed-a-Mamma, valued at ~150 crore, to collaborate closely with Alia Bhatt

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RRVL aims to leverage Reliance Brands' management strength to lead and grow Ed-a-Mamma's business

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Founded in 2020, Ed-a-Mamma initially catered to 2–12-year-olds and later expanded to include maternity wear and infant/toddler lines

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Ed-a-Mamma has continued to gain popularity for its sustainable and ethically sourced products

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Ed-a-Mamma's core values include sustainability, meticulous attention to detail, and eco-conscious production processes

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The partnership aims to strengthen Ed-a-Mamma's position in the market, aligning with Reliance's values and vision

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Potential of liquid ETFs: Flexible and convenient investment option

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Reliance Joins Hands with Alia Bhatt's Ed-a-Mamma

Reliance Retail Ventures (RRVL) and Alia Bhatt's sustainable fashion brand, Ed-a-Mamma, announce a joint venture

RRVL acquires a 51% stake in Ed-a-Mamma, valued at ~150 crore, to collaborate closely with Alia Bhatt

Partnership Details

RRVL aims to leverage Reliance Brands' management strength to lead and grow Ed-a-Mamma's business

Vision and Strategy

Founded in 2020, Ed-a-Mamma initially catered to 2–12-year-olds and later expanded to include maternity wear and infant/toddler lines

Ed-a-Mamma's Evolution

Ed-a-Mamma has continued to gain popularity for its sustainable and ethically sourced products

Expanding Popularity

Ed-a-Mamma's core values include sustainability, meticulous attention to detail, and eco-conscious production processes

Sustainability Focus

The partnership aims to strengthen Ed-a-Mamma's position in the market, aligning with Reliance's values and vision

Collaboration Benefits

Potential of liquid ETFs: Flexible and convenient investment option

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